NBA Reveals a Surprising List Of Top Jersey Sellers Of 2025/26

The 2025/26 NBA regular season has come and gone, and after so many fantastic games, rivalries, and performances, the NBA Playoffs are set to be as competitive and exciting as ever. With the play-in tournament just a matter of days away, fans are excited for the most important time of the year, but with things like end-of-year awards incoming, it's always fun to take a look back on the season that was.

One thing that always interests fans is the sale of jerseys, as this is so often a barometer for how popular a player can be, both in their own market and around the NBA. For decades, LeBron James has been at the top of jersey sales in the league, but in recent years, his popularity has been surpassed, mainly by long-time rival Steph Curry.

In recent years, Curry has been a very popular jersey seller, and in 2025/26, despite being injured and getting up there in age, he was once again No. 1 in the entire league.

Beyond Curry, interesting names were Jalen Brunson in the No. 3 spot in the NBA's biggest market, Cooper Flagg in the No. 9 spot as a rookie, and LaMelo Ball, creeping his way into the top-15 despite playing with the Charlotte Hornets.

In the No. 2 spot was James' teammate Luka Dončić, and while a players position on this list may not mean much to them personally, seeing this list is always a very interesting thing for plenty of fans.