JJ Reddick Reveals The Challenge Of Coaching In Today's NBA With Social Media

The NBA has changed immensely over the past 20 years, and while plenty of changes have come under Adam Silver, there's also been plenty of outside influence on the way today's game is perceived.

Perhaps the biggest change of all has been the rise of social media, something that has effected not only the NBA, but sports in general. This has allowed people unprecedented access to the players, and while that's allowed for some great interactions, there's also some negative effects.

It may not effect everyone in the NBA the same, but it does put some added pressure on players, and now, Los Angeles Lakers Head Coach J.J. Reddick has addressed some of the challenges that come with coaching in the social media era. 

“These guys, they read every single good and bad thing about them. They’ll feel ‘bad’ if they play poorly and ‘good’ if they play well because of what people will say about them. So getting guys to feel neutral, with some consistency every day is difficult.”

Unsurprisingly, he notes that the biggest challenge comes when players read what fans and analysts have to say about them online, whether that be positive or negative, as it changes the mentality of the player too much.

That's not to say that outside pressure wasn't prevalent in years gone by, but it has increased with the constant scrutiny of players, and for NBA coaches, it's an added challenge into an already challenging role in the league.